The NEW CategoryEntrant:
Volkswagen - Blue Motion Technologies
Credits Media Type: Outdoor, Blogs, Ambient, Live Events, Online Corporate Name of Client: Volkswagen Sweden Client Account Director: Lars Axelsson Agency Account Directors: Jerker Fagerstöm/Martin Larsson Agency: DDB Stockholm, Stockholm Creative Director: Andreas Dahlqvist Copywriter: Martin Lundgren Art Directors: Simon Higby/Simon Mogren Agency Producers: Michael Bugaj/Barbro Långjuth/ Daniel Alinder Production Company: Birth Director: Patrik Sundgren Designer: Karl-Johan Vogelius Programmers: Andreas Andersson/Fredrik Dahlén Planners: Cecilia Cederlid/Karl Wikström
Basic description of the project: Volkswagen asked us to create a campaign that would generate interest around BlueMotion Technologies. A series of cars and innovations that help reduce environmental impact without compromising on performance or the joy of driving.
Our insight was that VW made it easier to choose an eco car by making them more fun to drive.
Our solution was a theory, focusing on the thinking behind the cars; that the easiest way to change human
behaviour for the better is by making it fun to do.
We called this The Fun Theory