The NEW CategoryEntrant:
Three Drunk Monkeys,
The Sun Sound
Credits Media Type: Outdoor, Ambient Corporate Name of Client: The Cancer Council Agency: Three Drunk Monkeys, Sydney Executive Creative Directors: Justin Drape/Scott Nowell Creative Director: Noah Regan Copywriter: Nick Morrissey Art Director: Scott Dettrick Agency Producer: Thea Carone Composer: Ben Lee
Basic description of the project: The Sun Sound is a sound that reminds people to protect themselves from the sun in the same way a shark alarm warns people of sharks.
The sound was composed by singer/songwriter Ben Lee and can be played on existing PA systems.
The sound launched on Australian beaches and has since spread to other outdoor areas such as schools, parks and sporting events.