The NEW Category Entrant: Three Drunk Monkeys, Sydney The Sun Sound

Credits
Media Type: Outdoor, Ambient
Corporate Name of Client: The Cancer Council
Agency: Three Drunk Monkeys, Sydney
Executive Creative Directors: Justin Drape/Scott Nowell
Creative Director: Noah Regan
Copywriter: Nick Morrissey
Art Director: Scott Dettrick
Agency Producer: Thea Carone
Composer: Ben Lee

Basic description of the project:
The Sun Sound is a sound that reminds people to protect themselves from the sun in the same way a shark alarm warns people of sharks. The sound was composed by singer/songwriter Ben Lee and can be played on existing PA systems. The sound launched on Australian beaches and has since spread to other outdoor areas such as schools, parks and sporting events.