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Bronze Winner

The NEW Category
Entrant: DDB UK, London
Monopoly City
Media Type: Websites, Online/Offline Games
Corporate Name of Client: Hasbro Inc
Agency Account Director: Sheerien Salindera
Agency: DDB UK, London
Executive Creative Director: Matt Ross
Creative Director: Simon Richings
Copywriter: Matt Ross
Art Directors: Matt Fenn/Tony Cianci
Graphic Designer: Romain Brisson
Agency Producer: Neil Lee
Interactive Designers: Matt Fenn/Tony Cianci
Programmers: Carlton Dickson/Nicole Schloeter/
         Ben Cooper-Holmes/Christo Coetzee

Basic description of the project:
MONOPOLY is all about negotiation. We were briefed to amplify this brand value whilst bringing to life Hasbro’s latest release, MONOPOLY City, through an intense, rewarding and social experience. We created the biggest online game of MONOPOLY ever. A global online campaign that takes the game into the real world with a live worldwide game of MONOPOLY

LIA Awards 2010©

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