The NEW CategoryEntrant:
Nokia - The World's Biggest Sign Post
Credits Media Type: Outdoor, Websites, Ambient, Mobile, SMS interaction Corporate Name of Client: Nokia Client Account Director: Kai Torstila Agency Account Directors: Christian Nord/Marten Forslund Agency: Farfar, Stockholm Executive Creative Director: Jon Dranger Creative Director: Erik Norin Copywriter: Carl Fredrik Jannerfeldt Art Director: Tomas Jonsson Agency Producers: Marie Persson/Louise Stenborg/ Ulrika Hojgard Interactive Designers: Robert Jarvi/Mikael Ring/ Bjorn Uppeke Programmer: David Looberger Event Production: Mission Mobile Application Production: Starcut Head of Strategy: Niku Banaie Creative President: Matias Palm Jensen
Basic description of the project: Challenge:
Engage people to start using Nokias navigation services, both on their phones and on the web.
A 50 meter tall 60 ton structure that pointed out peoples favorite locations all around the world.
You could submit your location either through your phone or by dropping a pin on the Good Things map, and within moments the giant arrow turned and displayed the direction and distance to your location.
An estimated 862 000 people saw the installation just by walking across Tower Bridge and the amount of users on Nokias online navigation service increased by 129 %.