The NEW CategoryEntrant:
Farfar,
Stockholm
Nokia - The World's Biggest Sign Post
Credits Media Type: Outdoor, Websites, Ambient, Mobile, SMS interaction Corporate Name of Client: Nokia Client Account Director: Kai Torstila Agency Account Directors: Christian Nord/Marten Forslund Agency: Farfar, Stockholm Executive Creative Director: Jon Dranger Creative Director: Erik Norin Copywriter: Carl Fredrik Jannerfeldt Art Director: Tomas Jonsson Agency Producers: Marie Persson/Louise Stenborg/ Ulrika Hojgard Interactive Designers: Robert Jarvi/Mikael Ring/ Bjorn Uppeke Programmer: David Looberger Event Production: Mission Mobile Application Production: Starcut Head of Strategy: Niku Banaie Creative President: Matias Palm Jensen
Basic description of the project: Challenge:
Engage people to start using Nokias navigation services, both on their phones and on the web.
Execution:
A 50 meter tall 60 ton structure that pointed out peoples favorite locations all around the world.
You could submit your location either through your phone or by dropping a pin on the Good Things map, and within moments the giant arrow turned and displayed the direction and distance to your location.
Results:
An estimated 862 000 people saw the installation just by walking across Tower Bridge and the amount of users on Nokias online navigation service increased by 129 %.