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Bronze Winner

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Entrant: Farfar, Stockholm
Nokia - The World's Biggest Sign Post
Media Type: Outdoor, Websites, Ambient, Mobile, SMS interaction
Corporate Name of Client: Nokia
Client Account Director: Kai Torstila
Agency Account Directors: Christian Nord/Marten Forslund
Agency: Farfar, Stockholm
Executive Creative Director: Jon Dranger
Creative Director: Erik Norin
Copywriter: Carl Fredrik Jannerfeldt
Art Director: Tomas Jonsson
Agency Producers: Marie Persson/Louise Stenborg/
         Ulrika Hojgard
Interactive Designers: Robert Jarvi/Mikael Ring/
         Bjorn Uppeke
Programmer: David Looberger
Event Production: Mission
Mobile Application Production: Starcut
Head of Strategy: Niku Banaie
Creative President: Matias Palm Jensen

Basic description of the project:
Challenge: Engage people to start using Nokias navigation services, both on their phones and on the web. Execution: A 50 meter tall 60 ton structure that pointed out peoples favorite locations all around the world. You could submit your location either through your phone or by dropping a pin on the Good Things map, and within moments the giant arrow turned and displayed the direction and distance to your location. Results: An estimated 862 000 people saw the installation just by walking across Tower Bridge and the amount of users on Nokias online navigation service increased by 129 %.

LIA Awards 2010©

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