Credits Corporate Name of Client: Hasbro Inc Agency Account Director: Melanie Bennett Design Company: DDB UK, London Agency: DDB UK, London Executive Creative Director: Matt Ross Copywriter: Mark Staheli Art Director: Tony Cianci Interactive Designer: Tony Cianci Technical Developers: William Tonkin-Howe/Lennart Isaakson UX: Brook McPherson Creatives: Stephen Webley/Robert Bovington