Stop The Water While Using Me!
Credits Corporate Name of Client: T.D.G. Vertriebs UG (haftungsbeschraenkt) & Co. KG Client Account Director: Felix Negwer Agency Account Director: Juliane Ahlfeld Agency: Kolle Rebbe, Hamburg/KOREFE, Hamburg Creative Director: Katrin Oeding Copywriter: Till Grabsch Art Director: Christian Doering Photographer: Imke Jansen Graphic Designer: Ana Magalhaes
Basic description of the project: The packaging conveys environmental awareness on all levels: the manufacturing is already highly resource-friendly. The packaging is exclusively made from biodegradable materials. Its design is kept as minimalistic as possible, as are all other design elements. Limiting the design to black as a colour means doing without poisonous colours. The straightforward typography is hand-drawn. This use of reduction of all elements emphasises the call for austerity.