hasan & partners oy,
Fazer Bakery Products / Vilpuri
Credits Corporate Name of Client: Fazer Leipomot Client Account Directors: Ismo Nikkola/Kirsi Nordberg Agency Account Director: Heidi Gutekunst Agency: hasan & partners, Helsinki Creative Director: Eka Ruola Copywriter: Mick Scheinin Art Director: Sanna Veijalainen Graphic Designer: Tarja Sinkkonen Account Manager: Tanja Ijäs
Basic description of the project: The world is full of children's products with small characters added to their packaging. How could we do this in a fresh, interesting way that would stand out among other bakery products and help us to produce differentiating but cost-effective marketing communications?
Instead of just adding a character to packages, we transformed whole package into an illustrated character that devours the content. Package design is the base for the whole marketing communication concept. 'It fits small mouths' .