The Deli Garage - Chocolate Glue
Credits Corporate Name of Client: The Deli Garage UG (haftungsbeschraenkt) & Co. KG Client Account Director: Felix Negwer Agency Account Director: Kristina Wulf Agency: Kolle Rebbe, Hamburg/KOREFE, Hamburg Executive Creative Director: Stefan Kolle Creative Director: Katrin Oeding Copywriter: Till Grabsch Art Director: Reginald Wagner Graphic Designers: Jan Hartwig/Paul Svoboda
Basic description of the project: The Ponal white glue bottle is essential inventory in every workshop, which is why the Deli Garage uses it too. The design of the packaging is very simple, but very clever: using typography and saucer eyes stuck on the bottle, the Chocolate Glue monster comes alive and watches as the Chocolate Glue pours out of the bottle. Chocolate Glue isn’t just a delight to enjoy – squeezing it out of the bottle is fun too.