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Entrant: Kolle Rebbe, Hamburg
The Deli Garage - Chocolate Glue
Corporate Name of Client: The Deli Garage UG (haftungsbeschraenkt) & Co. KG
Client Account Director: Felix Negwer
Agency Account Director: Kristina Wulf
Agency: Kolle Rebbe, Hamburg/KOREFE, Hamburg
Executive Creative Director: Stefan Kolle
Creative Director: Katrin Oeding
Copywriter: Till Grabsch
Art Director: Reginald Wagner
Graphic Designers: Jan Hartwig/Paul Svoboda

Basic description of the project:
The Ponal white glue bottle is essential inventory in every workshop, which is why the Deli Garage uses it too. The design of the packaging is very simple, but very clever: using typography and saucer eyes stuck on the bottle, the Chocolate Glue monster comes alive and watches as the Chocolate Glue pours out of the bottle. Chocolate Glue isn’t just a delight to enjoy – squeezing it out of the bottle is fun too.

LIA Awards 2010©

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