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Package Design

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Liquors
Entrant: Serviceplan, Munich
Dr. Moeller’s Quince Brandy
Credits
Corporate Name of Client: Schnapsbrennerei Dr. Thorsten Möller
Client Account Director: Dr. Thorsten Möller
Agency Account Director: Anne Jordan
Agency: Serviceplan, Munich
Design Company: Serviceplan, Munich
Creative Director: Christoph Everke
Copywriter: Cosimo Moeller
Art Director: Alexander Nagel
Graphic Designers: Adrian Jäschke/Matthäus Frost/
         Elena Ressel
Chief Creative Officer: Alex Schill

Basic description of the project:
The exclusive quince liquor is a truly unique drink, a precious distillate that should be poured and enjoyed with great care. And to make sure that not a drop is wasted, Dr. Möller’s Quince Brandy now also comes in a calibrated pipette bottle. This emphasises the product’s exclusive nature and with a touch of humour alludes to the medical history of its manufacturer.

LIA Awards 2010©

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