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Package Design

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Liquors
Entrant: Ogilvy & Mather, Vienna
Mario Haller Schnapps
Credits
Corporate Name of Client: Mario Haller
Agency: Ogilvy & Mather, Vienna
Executive Creative Director: Gerd Schulte-Döinghaus
Copywriter: Helge Haberzettl
Art Directors: Christian Bircher/Patrik Sünwoldt

Basic description of the project:
For the label, we chose varieties of sand paper - the stronger the brandy, the larger the granulation. Already the first grasp of the bottle gives an indication of how "intense" or "mild" the content is. Haller Fine Fruit Brandies are created from entirely natural products without any additives. Therefore, the label design has a pure look, in keep with the purely natural contents. Already in the shop we wanted the consumers to feel the different strenghts (grade of destillation = percentage alcohol) of the offered Mario Haller Brandies by using various grades of sand paper for the labelling.

LIA Awards 2010©

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