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Finalist

Campaign
Entrant: AlmapBBDO, São Paulo
Saveiro
"Friends", "Couple", " Daughter"
Credits
Corporate Name of Client: Volkswagen
Client Account Directors: Flavio Padovan/Herlander Zola
Agency Account Directors: Fernao Cosi/Filipe Bartholomeu
Agency: AlmapBBDO, São Paulo
Executive Creative Director: Marcello Serpa
Creative Director: Luiz Sanches
Copywriters: Gustavo Sarkis/Renato Fernandez
Agency Producers: Vera Jacinto/Gabriel Dagostini

Concept: Friends Two friends talking: - So, how was the party last night? - That's what I've been meaning to talk to you about. (Enter beeps: beep???beep???beep) - What? - Well the thing is, last night after you left? (The beeps get more intense: beep?beep?beep?beep?) - What about it? - Rita came over and started talking to me and? and? (The beeps get more intense: beep..beep..beep..beep..beep..) - Rita? You mean, my Rita? - Yeah, you know, it was pretty late, and we talked a lot, and the next thing you know, we ended up? (The beeping is almost continuous now: beepbeepbeepbeepbeepbeep?) - You two ended up what? - We ended up, you know, leaving right after you left. (The beeps go back to normal, with long pauses: beep??.beep??..beep??.) - Oh, right. Announcer: New Saveiro with parking sensor. It warns you before you cause any damage. -- Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD: Couple A couple is talking. Wife: - Honey? I think? er? maybe we should talk. (Enter beeps: beep??..beep??.beep??) Husband: - Sure, no problem. Wife: - You know that guy who moved in next door last year? (The beeps get more intense: beep?beep?beep?beep?) Husband: - Yep. What about him? Wife: - The thing is, the other day? I was alone at home? (The beeps get more intense: beep..beep..beep..beep..beep..) Husband: - OK, what happened? Wife: - He came over and asked if he could borrow a cup of sugar and? (The beeping is almost continuous now: beep.beep.beep.beep.beep.beep) Husband: - And then what? Tell me. Wife: - Which reminded me we're out of sugar. (the beeps go back to normal, with long pauses: beep??.beep??..beep??.) Husband: - Oh OK. I'll get some on the way home. Announcer: New Saveiro with parking sensor. It warns you before you cause any damage. -- Daughter Dad and his daughter are talking: - Honey, get dressed? we have to leave soon. - Dad, I don't think I'm going. I'm not feeling very well. (Enter beeps: beep??..beep??.beep??) - What's the matter? - I


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