Finalist
Campaign
Entrant:
AlmapBBDO,
São Paulo
Saveiro
"Friends", "Couple", " Daughter"
Credits
Corporate Name of Client: Volkswagen
Client Account Directors: Flavio Padovan/Herlander Zola
Agency Account Directors: Fernao Cosi/Filipe Bartholomeu
Agency: AlmapBBDO, São Paulo
Executive Creative Director: Marcello Serpa
Creative Director: Luiz Sanches
Copywriters: Gustavo Sarkis/Renato Fernandez
Agency Producers: Vera Jacinto/Gabriel Dagostini
Concept: Friends
Two friends talking:
- So, how was the party last night?
- That's what I've been meaning to talk to you about. (Enter beeps: beep???beep???beep)
- What?
- Well the thing is, last night after you left? (The beeps get more intense: beep?beep?beep?beep?)
- What about it?
- Rita came over and started talking to me and? and? (The beeps get more intense: beep..beep..beep..beep..beep..)
- Rita? You mean, my Rita?
- Yeah, you know, it was pretty late, and we talked a lot, and the next thing you know, we ended up? (The beeping is almost continuous now: beepbeepbeepbeepbeepbeep?)
- You two ended up what?
- We ended up, you know, leaving right after you left. (The beeps go back to normal, with long pauses: beep??.beep??..beep??.)
- Oh, right.
Announcer: New Saveiro with parking sensor. It warns you before you cause any damage.
--
Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD:
Couple
A couple is talking.
Wife:
- Honey? I think? er? maybe we should talk. (Enter beeps: beep??..beep??.beep??)
Husband:
- Sure, no problem.
Wife:
- You know that guy who moved in next door last year? (The beeps get more intense: beep?beep?beep?beep?)
Husband:
- Yep. What about him?
Wife:
- The thing is, the other day? I was alone at home? (The beeps get more intense: beep..beep..beep..beep..beep..)
Husband:
- OK, what happened?
Wife:
- He came over and asked if he could borrow a cup of sugar and? (The beeping is almost continuous now: beep.beep.beep.beep.beep.beep)
Husband:
- And then what? Tell me.
Wife:
- Which reminded me we're out of sugar. (the beeps go back to normal, with long pauses: beep??.beep??..beep??.)
Husband:
- Oh OK. I'll get some on the way home.
Announcer: New Saveiro with parking sensor. It warns you before you cause any damage.
--
Daughter
Dad and his daughter are talking:
- Honey, get dressed? we have to leave soon.
- Dad, I don't think I'm going. I'm not feeling very well. (Enter beeps: beep??..beep??.beep??)
- What's the matter?
- I