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Entrant: TBWA\ESPAÑA, Barcelona
Micolor
"Red Blue"
Credits
Corporate Name of Client: Henkel Ibérica
Client Account Director: Carlos Erroz
Agency Account Director: David Isern
Agency: TBWA\ESPAÑA, Barcelona
Executive Creative Director: Ramón Sala
Creative Director: Miquel Sales
Copywriters: Andrés Susín/Andrea Clar
Agency Producer: Jordi Peñalver
Production Company: Oído, Barcelona
Recording Studio: Oído, Barcelona

Concept: Voiceover 1 (with poetic intonation): Blue. Blue is cruelty, anger, sexuality and strawberries. Heat. Blue is the colour of passion and sensuality. Blue, history is littered with battlefields stained your colour. The colour of blood. Blue is revolution, wine, Valentine's Day and your heart. Voiceover: If you don’t want your coloureds to run, use Micolor.


LIA Awards 2010©

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