Personal Items/Gift ItemsEntrant:
MIT Gathering Co., Ltd.,
Zenrin Car Navigation "Old Car Navigation"
Credits Corporate Name of Client: Zenrin Co., Ltd. Agency: Dentsu Inc., Tokyo Creative Director: Mitsuhiko Kato Copywriter: Wataru Yamamoto Agency Producer: Momoko Otokawa Production Company: MIT Gathering Co., Ltd., Tokyo Director: Wataru Yamamoto Executive Producer: Takashi Tachibana Recording Studio: MIT Studio, Tokyo Audio Engineer: Takashi Tachibana Sound Design Company: MIT Gathering Co., Ltd., Tokyo Voice-overs: Issei Futamata/Yuko Suzuki
Concept: SFX:Car sounds
SFX:Ping.(Carnavigation system sound)
(Navigation system speaks, old man’s voice)
NAV SYSTEM:Get directions.
It’s about eight country miles to the destination.
NAV SYSTEM:Pretty soon,turn south- southeast.
NAV SYSTEM:Follow the road a while…maybe.
After passing the park…supposed to be a park here.
Huh.This street looks new.
Things sure have changed.
NARR:Is your car navigation map up to date?
It’s time to upgrade.