Home   |   Back to LIA Main Home
View 2010 winners press releases | Statue Images for Download


Grand LIA   |   Winners   |   Finalists

Bronze Winner

Public Service/Social Welfare
Entrant: air, Brussels
Amnesty International
Corporate Name of Client: Amnesty International
Client Account Director: Philippe Hensmans
Agency Account Director: Ariane Grosemans
Agency: air, Brussels
Chief Creative Officer: Eric Hollander
Creative Directors: Gregory Ginterdaele/Marie-Laure Cliquennois
Copywriter: Gregory Ginterdaele
Production Company: Sonicville, Brussels
Producer: Lydia Desloover

Concept: EMERGENCY An out-of-breath person dials an emergency phone number (we hear panicked breathing). An automated message is played (female voice, pleasant and polite): Hello and welcome to our emergency number. Please follow the instructions: If your family has been the victim of a summary execution, Dial 1 If your people have been arbitrarily deported or exiled, Dial 2 If you are suffering degrading treatment and/or torture, Dial 3 If you are a child victim of prostitution, Dial 4 If you are a child working 16 hours a day in a workshop, Dial 5 If you are a child soldier, Dial 6 Voice-Over (male voice, serious and sincere) Today, not a single country in the world considers human rights violations to be an emergency. Support Amnesty International. Buy a candle or make a donation on

LIA Awards 2010©

Powered by