Radio
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Silver Winner
Campaign
Entrant:
Leo Burnett,
San Juan
Bounty
"Reguerosoneo - Plena", "Reguerosoneo - Ska ", " Reguerosoneo - Reguetón "
"Reguerosoneo - Plena", "Reguerosoneo - Ska ", " Reguerosoneo - Reguetón "
Credits
Corporate Name of Client: Procter & Gamble
Client Account Director: Ailsa Valledor
Agency Account Directors: José Velez/Nilaida Viera
Agency: Leo Burnett, San Juan
Chief Creative Officer: Mark Tutssel
Creative Director: Victor Cabezas
Associate Creative Director: Ricardo Martí
Copywriters: Ricardo Martí/Victor Martínez
Agency Producer: Ariadne Guzmán
Recording Studio: Altamar Music, San Juan
Audio Engineer: Cucco Peña
Music Arranger: Cucco Peña
Music Composers: Ricardo Martí/Victor Martínez
Music Lyricists: Ricardo Martí/Jose Daniel González
Music Performed By: Cucco's All Stars
Artiste: Jennifer Zierenberg
Concept: SFX: PLENA MUSIC. There’s a glass. There’s a glass. There’s a glass with juice on the table. Comes a kid, a small kid. A small kid that comes running real fast and knocks down the juice in the glass on the table. The juice falls, all the juice. The juice falls on the ground that’s below the glass on the table the kid that came running real fast knocked down to the ground. A small cat. A small cat. A small cat that was under that jumps all over spilling the juice that fell to the ground that’s below the glass on the table the kid that came running real fast knocked down to the ground. A mother. A mother. A mother with Bounty in hand. ANN: Stop the mess with Bounty. SFX: SKA MUSIC. SFX: Ska music MVO: A cake. A cake. A cake at the party in the patio Many kids So many kids All these kids that are wanting to eat all the delicious cake at the party in the patio They argue They argue The kids argue 'cause they don't want to share all the delicious cake that they all want to eat at the party in the patio A big fight A big cake fight A big cake fight breaks out between all of the kids that do not want to share all the delicious cake that they all want to eat at the party in the patio A mother A mother with Bounty in hand. ANN: Stop the mess with Bounty. SFX: REGUETON MUSIC. The fight. The fight. The fight on the house TV. The husband that invites all his pals to come over to watch the fight on the house TV. The pals come. With more pals. And the pals of the pals and the not so much pals that the husband invited to come over to watch the fight on the house TV. (Honey, we’re out of chairs) They bring pizzas. For the munchies. And snacks and stuff that are brought and spilled by the pals of the pals and the not so much pals that the husband invited to come over to watch the fight on the house TV. A mother with Bounty in hand. ANN: Stop the mess with Bounty.
Corporate Name of Client: Procter & Gamble
Client Account Director: Ailsa Valledor
Agency Account Directors: José Velez/Nilaida Viera
Agency: Leo Burnett, San Juan
Chief Creative Officer: Mark Tutssel
Creative Director: Victor Cabezas
Associate Creative Director: Ricardo Martí
Copywriters: Ricardo Martí/Victor Martínez
Agency Producer: Ariadne Guzmán
Recording Studio: Altamar Music, San Juan
Audio Engineer: Cucco Peña
Music Arranger: Cucco Peña
Music Composers: Ricardo Martí/Victor Martínez
Music Lyricists: Ricardo Martí/Jose Daniel González
Music Performed By: Cucco's All Stars
Artiste: Jennifer Zierenberg
Concept: SFX: PLENA MUSIC. There’s a glass. There’s a glass. There’s a glass with juice on the table. Comes a kid, a small kid. A small kid that comes running real fast and knocks down the juice in the glass on the table. The juice falls, all the juice. The juice falls on the ground that’s below the glass on the table the kid that came running real fast knocked down to the ground. A small cat. A small cat. A small cat that was under that jumps all over spilling the juice that fell to the ground that’s below the glass on the table the kid that came running real fast knocked down to the ground. A mother. A mother. A mother with Bounty in hand. ANN: Stop the mess with Bounty. SFX: SKA MUSIC. SFX: Ska music MVO: A cake. A cake. A cake at the party in the patio Many kids So many kids All these kids that are wanting to eat all the delicious cake at the party in the patio They argue They argue The kids argue 'cause they don't want to share all the delicious cake that they all want to eat at the party in the patio A big fight A big cake fight A big cake fight breaks out between all of the kids that do not want to share all the delicious cake that they all want to eat at the party in the patio A mother A mother with Bounty in hand. ANN: Stop the mess with Bounty. SFX: REGUETON MUSIC. The fight. The fight. The fight on the house TV. The husband that invites all his pals to come over to watch the fight on the house TV. The pals come. With more pals. And the pals of the pals and the not so much pals that the husband invited to come over to watch the fight on the house TV. (Honey, we’re out of chairs) They bring pizzas. For the munchies. And snacks and stuff that are brought and spilled by the pals of the pals and the not so much pals that the husband invited to come over to watch the fight on the house TV. A mother with Bounty in hand. ANN: Stop the mess with Bounty.
LIA Awards 2010©
