From: London International Awards
Contact: Bee Lee: beelee@liaawards.com
Telephone: +1 718 747 6747
Embargoed until Monday, 8th November 2010, 1900 hrs GMT
U.K. COMPANIES WIN 63 STATUES AT
25TH ANNUAL LONDON INTERNATIONAL AWARDS
RCKR/Y&R London WINS AGENCY OF THE YEAR
MJZ wins Production Company of the Year
(London, 8 November 2010) The 25th LIA judging was held at the Wynn/Encore Hotel in Las Vegas, convening over a ten-day period. The juries, led by their respective Jury Presidents, viewed and scored every entry within their medium ensuring that all the work was judged equally. They concluded with final discussions to determine Grand LIAs, Statue Winners and Finalists.
This year, 19 companies in the UK were recognised for their superior entries winning a total of 63 Statues at the 2010 London International Awards.
RKCR/Y&R
• Two Gold - Direction and Cinematography for Virgin Media “Fantastic Journey”
• Gold - Music Adaptation for BBC Local Radio “Show Your Love”
• Silver - Animation and a Bronze in Direction for BBC Winter Olympics titled “Winter Olympics
• Silver - Use of Licensed Music for BBC World News “Riot”
• Two Silver - Editing and Use of Licensed Music for Virgin Media “Fantastic Journey”
• Two Silver - Direction and Cinematography for BBC Local Radio “Show Your Love”
• Bronze - Cinematography for Fire Safety Awareness “Breathe”
They also attained five Finalists: two in Radio, two in Television/Cinema/ Online Film and one in Print
In addition to their entries, RKCR/Y&R London was the Agency for winning entries from Great Guns London
(1 Silver and 7 Bronzes) and Saint@RKCR/Y&R (1 Bronze).
MJZ Los Angeles/London (as the entrant) was honoured with six Gold Statues, one Silver Statue and two Bronze Statues all in Television/Cinema/ Online Film:
• Three Golds - one in Music Adaptation, one in Animation and one in Visual Effects
for Halo 3 ODST “The Life”
• Three Golds – one in Cosmetics/Toiletries/Pharmaceuticals, one in Visual Effects and one in Animation for
Old Spice “The Man Your Man Could Smell Like”
• Silver – Editing for Jordan “Slap”
• Bronze – Editing for Halo 3 ODST “The Life”
• Bronze - Direction for Snickers “Road Trip”
MJZ also attained three Finalists in Television/Cinema/Online Film
In addition to their entries, MJZ was the Production Company for winning entries from AMV BBDO (1 Bronze), BBDO NY (1 Bronze, 1 Finalist), DDB Chicago (1 Finalist), human NY (1 Gold) and Ogilvy France
(1 Silver, 1 Bronze)
The following list is in order by wins – highest to lowest
DDB UK London win five Gold Statues, four Silver Statues and 3 Bronze Statues:
• Gold Statue - Digital – Online Campaign for Trivial Pursuit “Trivial Pursuit Experiment”
• Two Gold Statues in Digital - Online Games and Digital - Online Branded Content for
Monopoly City “Monopoly City Streets”
• Gold Statue - Television/Cinema/Online Film – Visual Effects for Philips Flat TV's titled “The Gift”
• Gold Statue - Print - Art Direction Campaign for Volkswagen Independent Cinema
“Terminator”, “Toy Story”, “Speed”, “Gremlins”, “King Kong” and “Back to the Future”
• Silver Statue - Non-Traditional – Automotive for Volkswagen Scirocco “Top Gear”
• Silver Statue - Print - Corporate Image for Volkswagen titled “Polywrap”
• Silver Statue - Digital – Games for Monopoly City “Monopoly City Streets”
• Silver Statue - Print – Consumer Campaign for Volkswagen Independent Cinema
“Terminator”, “Toy Story”, “Speed”, “Gremlins”, “King Kong” and “Back to the Future”
• Bronze Statue - The NEW Category for Monopoly City
• Bronze Statue - Print – Consumer Campaign for Harvey Nichols Summer Sale “Grabber”, “Ducks” and “Bingo”
• Bronze Statue - Print – Consumer Campaign for Financial Times “European Monetary Union”,
“Baby Bond”, “Prolonged Recession”, “Record Fall”, “Third Quarter Stats” and “Enterprise Modelling”
Great Guns London win a Gold, two Silver and seven Bronze Statues:
• Gold Statue - Television/Cinema/Online Film – Apparel for Nike “Fresh Air”
• Silver - Television/Cinema/Online Film – Cinematography for BBC Local Radio “Sussex”
• Silver - Television/Cinema/Online Film - Direction for Nike “Fresh Air”
• Bronze - Television/Cinema/Online Film - Direction for BBC Local Radio “Sussex”
• Two Bronze - Television/Cinema/Online Film - Direction and Cinematography for BBC Local Radio “Solent”
• Two Bronze - Television/Cinema/Online Film - Direction and Cinematography for BBC Local Radio “Essex”
• Two Bronze - Television/Cinema/Online Film - Direction and Cinematography for BBC Local Radio
“Merseyside”
Gorgeous Enterprises London win a Gold Statue, two Silver Statues and two Bronze Statues:
• Gold - Television/Cinema/Online Film – Sound Design for The Economist “Red Wires”
• Silver - Non-Traditional - Public Service/Social Welfare for Barnardo's “Change Lives”
• Silver - Television/Cinema/Online Film – Direction for Budweiser “Lyrics”
• Bronze - Beverages-Alcoholic for Budweiser “Lyrics”
• Bronze - Television/Cinema/Online Film – Direction for Visa “Football Evolution”
They also attained three Finalists in Television/Cinema/Online Film
Abbott Mead Vickers BBDO London win a Silver Statue and three Bronze Statues:
• Silver - Television/Cinema/Online Film – Editing for Guinness “Bring It To Life”
• Bronze - Television/Cinema/Online Film - Cinematography for Guinness “Bring It To Life”
• Bronze - Television/Cinema/Online Film – Confections/Snacks for Doritos “Alan”
• Bronze - Non-Traditional – Campaign for ADT Alarms “Ten Alarms”, “Telly” and ”Ignore”
They also attained Finalist status in Radio - Public Service/Social Welfare
M&C Saatchi London win three Silver Statues and one Bronze Statue:
• Silver - Print – Copywriting Campaign for dixons.co.uk “Piers”, “Sandals” and “Middle England”
• Silver - Billboard - Campaign for dixons.co.uk “Piers”, “Sandals” and “Middle England”
• Silver - Poster - Campaign all for dixons.co.uk “Piers”, “Sandals” and “Middle England”
• Bronze - Poster – Public Service/Social Welfare Campaign for RNID – One in Seven
“Affair”, “Card Declined”, “Dentist's Drill” and “Redundant”
JWT London win a Gold Statue and a Silver Statue:
• Gold - Print – Art Direction Campaign for Kleenex “King / Fool”, “Yes / No’, “Glory / Failure”
• Silver - Print – Cosmetics/Toiletries/Pharmaceuticals for Kleenex “Yes / No”
Leo Burnett London win a Gold Statue and a Bronze:
• Gold - Non-Traditional – Public Service/Social Welfare Campaign for House of Cards
“House of Cards Exhibition”, “Live Poster”, “Glastonbury”, “Pack of Cards”, “Card Idol” and
“House of Cards Identity”
• Bronze - Poster – Public Service/Social Welfare Campaign for their House of Cards Campaign
They also attained a Finalist in Design
SapientNItro London win a Gold Statue and a Bronze Statue:
• Gold - Digital – Mobile Advertising for AutoTrader iPhone Application
• Bronze - The NEW Category for Wall’s Ice Cream “Smile Activated Vending Machine”
Global Radio (Canvas Media) London win two Bronze Statues:
• Bronze - Radio – Media Promotion for The Sunday Times “For All You Are”
• Bronze - Radio – Music Adaptation for Trade Point “Ladder On Top”
Ogilvy & Mather London win a Silver Statue
Television/Cinema/Online Film - Animation for American Express “Impossible”
Orion Media Birmingham win a Silver Statue
Radio - Conceived & Produced by Station for Shropshire Fire Service “Girl”
Sony Music Entertainment UK London win a Silver Statue
Digital – Viral for Kasabian “Football Hero”
Stranger and Stranger London win a Silver Statue
Package Design – Liquors for The Kraken Spice Rum packaging
Williams Murray Hamm London win a Silver Statue
Design – Visual Identity Systems for Jamie Oliver Enterprise - Recipease Food Kit
EURO RSGC London win a Bronze Statue
Television/Cinema/Online Film - Direction for Dulux “Dulux Walls”
MPC London win a Bronze Statue
Television/Cinema/Online Film – Visual Effects for John Lewis “Always a Woman”
Publicis London win a Bronze Statue
Radio – Public Service/Social Welfare Campaign for CWDC “Pool”, “DVD” and “Music Box”
Saint @RKCR/Y&R London win a Bronze Statue
Digital – Entertainment for Decode: Digital Design Sensations "Recode | Decode"
The following have attained Finalist status:
AKQA London in Digital – Sports
BBH London in Digital – Entertainment
Profero London in Digital - Travel
“The UK entrants have once again proven their creative superiority,” commented Barbara Levy, President of London International Awards. “They have won across all media, with the most wins in Print and Television/Cinema/Online Film.”
This year for the first time, LIA is honouring the Network of the Year, Agency of the Year and Production Company of the Year. These winners were decided based on the outstanding work chosen by the Juries across all media. The following is the Point System used to determine each honour:
Grand LIA = 5 points
Gold LIA = 4 points
Silver LIA = 3 points
Bronze LIA = 2 points
Finalist = 1 point
Network of the Year is Y&R
Agency of the Year is RCKR/Y&R, London
Production Company of the Year is MJZ
Of the 13,562 submissions, from 79 countries, only four percent (4%) attained Shortlist status. Of those elite selections, only 0.6% won Gold Statues; 0.87% Silver Statues; 1.12% Bronze Statues and 1.33% Finalist. The vast number of submissions reflects the prestige and explosive growth of the London International Awards since its inception in 1986 when 2,600 submissions were considered.
All Winning Work, Creative Credits, Press Releases and LIA Statue images can be accessed on the London International Awards Press site. High-resolution images of Winners and Finalists can be downloaded from this site.
To Access the Press site: http://www.liaentries.com/press/
Username: pressaccess