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From:            London International Awards

Contact:        Bee Lee: beelee@liaawards.com
                     Telephone: +1 718 747 6747

Embargoed until Monday, 8th November 2010, 1900 hrs GMT

TWO AGENCIES IN SWITZERLAND WIN STATUES

AT PRESTIGIOUS LONDON INTERNATIONAL AWARDS

(London, November 10, 2008) The 25th LIA judging was held at the Wynn/Encore Hotel in Las Vegas, convening over a ten-day period. The juries, led by their respective Jury Presidents, viewed and scored every entry within their medium ensuring that all the work was judged equally. They concluded with final discussions to determine Grand LIAs, Statue Winners and Finalists.

Two agencies in Switzerland were recognised for their superior entries to the 2010 London International Awards.

Jung Von Matt/Limmat, Zürich won two bronze Statues in Radio. The first statue was awarded for the Mercedes Benz – Linguatronic Campaign – “Amsterdam”, “Athens’, “Amarillo” and “Moskau”. The second win was in Use of Licensed Music for the single spot “Amarillo”.

Advico Y&R Zürich was the other Statue Winner, with a Bronze award for SonntagsZeitung “Obama” in Print – Media Promotion.

“Switzerland did well in Radio this year,” observed Barbara Levy, President of London International Awards. “It is interesting to see a win in this medium, as Radio has traditionally been dominated by native English speaking countries.”

This year for the first time, LIA is honouring the Network of the Year, Agency of the Year and Production Company of the Year. These winners were decided based on the outstanding work chosen by the Juries across all media. The following is the Point System used to determine each honour:

Grand LIA = 5 points

Gold LIA = 4 points

Silver LIA = 3 points

Bronze LIA = 2 points

Finalist = 1 point

Network of the Year is Y&R

Agency of the Year is RCKR/Y&R, London

Production Company of the Year is MJZ

Of the 13,562 submissions, from 79 countries, only four percent (4%) attained Shortlist status. Of those elite selections, only 0.6% won Gold Statues; 0.87% Silver Statues; 1.12% Bronze Statues and 1.33% Finalist. The vast number of submissions reflects the prestige and explosive growth of the London International Awards since its inception in 1986 when 2,600 submissions were considered. 

All Winning Work, Creative Credits, Press Releases and LIA Statue images can be accessed on the London International Awards Press site. High-resolution images of Winners and Finalists can be downloaded from this site.

To Access the Press site: http://www.liaentries.com/press/

Username: pressaccess

Password: liapress2010

About London International Awards:

All Winners were honoured at The London International Awards

25^th Annual Gala Celebration held at the Troxy in London.

This year marks LIA's 25th anniversary, a milestone in the life of any organisation, and a tribute to the many who have contributed to its success. As an awards show, LIA has established itself throughout its 25-year history. as a revolutionary global leader honouring creativity and new ideas in Advertising, Design and Digital media.