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From:            London International Awards

Contact:        Bee Lee:
                       Telephone: +1 718 747 6747


Embargoed until Monday, 8th November 2010, 1900 hrs GMT





(London, 8 November 2010) The 25th LIA judging was held at the Wynn/Encore Hotel in Las Vegas, convening over a ten-day period. The juries, led by their respective Jury Presidents, viewed and scored every entry within their medium ensuring that all the work was judged equally. They concluded with final discussions to determine Grand LIAs, Statue Winners and Finalists.


This year, four agencies in Spain were recognised for their superior entries winning a total of seven Statues in the 2010 London International Awards.


Euro RSCG España, Madrid win a Silver Statue and a Bronze Statue:

• Silver - Print - Consumer Campaign for Strepsils “Screams Pain”, “Screams Fear” and “Screams Gifts”

Bronze - Poster - Cosmetics/Toiletries/ Pharmaceuticals “Screams Gifts” 


McCann Erickson Spain, Madrid win a Silver Statue and a Bronze Statue:

• Silver - Television/Cinema/ Online Film - Sports for ASEFA Estudiantes Basketball Club “Pancho Jasen”

Bronze - Television/Cinema/ Online Film - Music Adaptation for Acciona  “Re_”

They also attained two Finalists in Design and Television/Cinema/Online Film


TBWA\EspaÑa, Madrid win a Silver Statue and a Bronze Statue:

• Silver - Radio - Home Entertainment for Sony PlayStation “Fight”

Bronze - Television/Cinema/Online Film – Animation for RENFE “Pop-up”


TBWA\EspaÑa, Barcelona wins a Bronze Statue:

Bronze - Radio - Home Products for Micolor - “Red Blue”


The following have attained Finalist status:


• Herraiz Soto & Co, Barcelona in Digital


• Lowe & Partners S.A.U Madrid in Television/Cinema/Online Film  


“I would like to congratulate the Spanish agencies on their wins,” commented Barbara Levy, President of LIA.




This year for the first time, LIA is honouring the Network of the Year, Agency of the Year and Production Company of the Year. These winners were decided based on the outstanding work chosen by the Juries across all media. The following is the Point System used to determine each honour:

Grand LIA = 5 points

Gold LIA = 4 points

Silver LIA = 3 points

Bronze LIA = 2 points

Finalist = 1 point


Network of the Year is Y&R

Agency of the Year is RCKR/Y&R, London

Production Company of the Year is MJZ


Of the 13,562 submissions, from 79 countries, only four percent (4%) attained Shortlist status. Of those elite selections, only 0.6% won Gold Statues; 0.87% Silver Statues; 1.12% Bronze Statues and 1.33% Finalist. The vast number of submissions reflects the prestige and explosive growth of the London International Awards since its inception in 1986 when 2,600 submissions were considered. 


All Winning Work, Creative Credits, Press Releases and LIA Statue images can be accessed on the London International Awards Press site. High-resolution images of Winners and Finalists can be downloaded from this site.


To Access the Press site:

Username: pressaccess

Password: liapress2010


About London International Awards:


All Winners were honoured at The London International Awards

25th Annual Gala Celebration held at the Troxy in London.


This year marks LIA's 25th anniversary, a milestone in the life of any organisation, and a tribute to the many who have contributed to its success. As an awards show, LIA has established itself throughout its 25-year history. as a revolutionary global leader honouring creativity and new ideas in Advertising, Design and Digital media.




LIA Awards 2010©

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