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From:            London International Awards

Contact:        Bee Lee: beelee@liaawards.com
                       Telephone: +1 718 747 6747

 

Embargoed until Monday, 8th November 2010, 1900 hrs GMT

 

HONG KONG AGENCIES ATTAIN FINALISTS IN PRINT AND DESIGN

AT THE 25TH ANNUAL LONDON INTERNATIONAL AWARDS

 

DDB Hong Kong/Tribal DDB Hong Kong attained two Finalists for Print Consumer Campaign in the 2010 London International Awards.  Their Consumer Campaigns for Freshlock and Penguin Books were the only Print Finalists from Hong Kong.

 

Grey Hong Kong attained Finalist status in Design - Editorial Design for Re:spect Magazine.

 

“Print has always been a highly competitive medium.  So my congratulations to DDB Hong Kong/Tribal DDB Hong Kong for attaining not one but two Finalists”, said Barbara Levy, President of London International Awards.

 

“This year LIA saw a marked increase in the number of Design entries.  The Design Jury was suitably impressed with the standard of work.  So to make the cut in a room full of ground-breaking work is quite impressive,” she added.

 

This year for the first time, LIA is honouring the Network of the Year, Agency of the Year and Production Company of the Year. These winners were decided based on the outstanding work chosen by the Juries across all media. The following is the Point System used to determine each honour:

Grand LIA = 5 points

Gold LIA = 4 points

Silver LIA = 3 points

Bronze LIA = 2 points

Finalist = 1 point

 

Network of the Year is Y&R

Agency of the Year is RCKR/Y&R, London

Production Company of the Year is MJZ

 

Out of the total number of 13,562 entries from 79 countries worldwide, only 1.33% attained Finalist.

 

All Winning Work, Creative Credits, Press Releases and LIA Statue images can be accessed on the London International Awards Press site. High-resolution images of Winners and Finalists can be downloaded from this site.

 

To Access the Press site: http://www.liaentries.com/press/

Username: pressaccess

Password: liapress2010

 

 

About London International Awards:

 

All Winners were honoured at The London International Awards

25th Annual Gala Celebration held at the Troxy in London.

 

This year marks LIA's 25th anniversary, a milestone in the life of any organisation, and a tribute to the many who have contributed to its success. As an awards show, LIA has established itself throughout its 25-year history as a revolutionary global leader honouring creativity and new ideas in Advertising, Design and Digital media.

 

 

 

 

 

 


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