From: London International Awards
Contact: Bee Lee: firstname.lastname@example.org
Telephone: +1 718 747 6747
Embargoed until Monday, 8th November 2010, 1900 hrs GMT
HAPPINESS BRUSSELS WINS GOLD AT THE
25TH ANNUAL LONDON INTERNATIONAL AWARDS
(London, 8 November 2010) The 25th LIA judging was held at the Wynn/Encore Hotel in Las Vegas, convening over a ten-day period. The juries, led by their respective Jury Presidents, viewed and scored every entry within their medium ensuring that all the work was judged equally. They concluded with final discussions to determine Grand LIAs, Statue Winners and Finalists.
This year, four agencies in Belgium were recognised for their superior entries winning a total of five Statues at the 2010 London International Awards. The only Gold winner from Belgium entered LIA for the first time, Happiness Brussels.
Happiness Brussels win a Gold Statue
• Design – Use of Typography for “Toyota iQ Font”
They also attained a Finalist for The NEW Category.
Duval Guillaume win a Silver Statue
• Radio – Personal/Items/Gift Items for Bongo “Euphoric”
Euro RSCG win a Silver Statue
• Integrated Campaign for ING Free Current Account
• Radio – Public Service/Social Welfare for Amnesty International "Emergency"
• Digital – Public Service/Social Welfare for Amnesty International "1 Million Clicks Against Poverty"
“Belgian agencies have always done well in the Show” remarked Barbara Levy, President of LIA. “This year was no exception. It is great when a first-time entrant, such as Happiness, wins a Gold.”
This year for the first time, LIA is honouring the Network of the Year, Agency of the Year and Production Company of the Year. These winners were decided based on the outstanding work chosen by the Juries across all media. The following is the Point System used to determine each honour:
Grand LIA = 5 points
Gold LIA = 4 points
Silver LIA = 3 points
Bronze LIA = 2 points
Finalist = 1 point
Network of the Year is Y&R
Agency of the Year is RCKR/Y&R, London
Production Company of the Year is MJZ
Of the 13,562 submissions, from 79 countries, only four percent (4%) attained Shortlist status. Of those elite selections, only 0.6% won Gold Statues; 0.87% Silver Statues; 1.12% Bronze Statues and 1.33% Finalist. The vast number of submissions reflects the prestige and explosive growth of the London International Awards since its inception in 1986 when 2,600 submissions were considered.
All Winning Work, Creative Credits, Press Releases and LIA Statue images can be accessed on the London International Awards Press site. High-resolution images of Winners and Finalists can be downloaded from this site.
To Access the Press site: http://www.liaentries.com/press/
About London International Awards:
All Winners were honoured at The London International Awards
25th Annual Gala Celebration held at the Troxy in London.
This year marks LIA's 25th anniversary, a milestone in the life of any organisation, and a tribute to the many who have contributed to its success. As an awards show, LIA has established itself throughout its 25-year history as a revolutionary global leader honouring creativity and new ideas in Advertising, Design and Digital media.