Annual Reports Entrant: George Patterson Y&R, Brisbane SP Breweries
"2009 Annual Report"

Credits
Corporate Name of Client: SP Breweries APB
Client Account Director: Michael Harris
Agency Account Director: Lucy Chave
Agency: George Patterson Y&R, Brisbane
Creative Directors: Piet Human/David Joubert
Art Director: David Joubert
Graphic Designer: Carl Robertson
Print Production: Spot Production, Brisbane

Basic description of the project:
To make the 2009 SP Breweries Annual Report more enticing to read, we created an annual report that is made up completely of beer coasters. Not only was it not thrown away by stakeholders, they could literally drink to their own success.