Corporate Identity Entrant: The Brand Union, New York AVID

Credits
Corporate Name of Client: Avid
Client Account Director: John Bennett
Design Company: The Brand Union, New York
Executive Creative Director: Wally Krantz
Design Director: Dennis Thomas
Graphic Designer: Sam Becker

Basic description of the project:
With a change in business strategy to masterbrand all of their offerings under the Avid name, Avid needed a new visual identity to unify the portfolio of brands, one capable of addressing the needs of enterprise audiences, creative professionals as well as home enthusiasts. Drawing upon their new positioning of helping people create the most listened to, watched and loved media in the world, we created a new logo and visual system for one Avid. Utilizing the buttons, icons and markers recognized by audio/visual professionals and consumers around the world, the new logo is simultaneously a wordmark and a symbol.