Corporate Image Entrant: Hubble Innovations, Berlin IKEA Furniture
"IKEA Cardboard Objects"

Credits
Corporate Name of Client: IKEA Austria
Client Account Director: Alexandra Fellner
Agency Account Directors: Patrick Baschinski/Gesa Birkmann
Agency: Hubble Innovations, Berlin
Chief Creative Officer: Amir Kassaei
Creative Director: Dennis May
Copywriter: Ricardo Wolff
Art Director: Gabriel Mattar
Agency Producers: Tzveta Pandoursky/Philipp Toyka

Basic description of the project:
Challenge: Prove that IKEA cares about the environment. Solution: An innovative way to prove this attitude, by turning packaging into cardboard objects. This way, instead of throwing packaging in the trash, IKEA costumers cut and built free products for their homes. Result: Consumers got new products, Planet Earth stayed healthier, and IKEA proved its clean attitude without spending a single cent in conventional media.