Public Service/Social Welfare Entrant:
Ogilvy Brasil,
São Paulo
Bar Aurora / Boteco Ferraz "$73.000 Bar Tab"
Credits Corporate Name of Client: Bar Aurora / Boteco Ferraz Client Account Director: Pedro Costa Agency Account Directors: Valeria Barone/Camila Porto/ Samia Paz Agency: Ogilvy Brasil , São Paulo Chief Creative Officer: Anselmo Ramos Creative Directors: Rubens Filho/Denis Kakazu Copywriter: Megan Farquhar Art Director: Bruno Ribeio
Basic description of the project: In order to convey our don't drink and drive message, we utilized bar tabs, adding the actual costs of drunk driving to them, so, in the moment that people were about to get in their cars and drive home, they were forced to think about the consequences for their actions