Credits Corporate Name of Client: ADT Agency: Abbott Mead Vickers BBDO, London Executive Creative Director: Paul Brazier Creative Director: Paul Brazier Copywriter: Mike Sutherland Art Director: Anthony Nelson Creative Group Heads: Anthony Nelson/Mike Sutherland Designer/Typographer: Aaron Moss
Basic description of the project: In Britain a home is burgled every 37 seconds. Many of these properties already have burglar alarms fitted, but the majority of them are ignored. People either think it’s a false alarm or that someone else will sort out the problem.
ADT Security Systems are different. Their alarms are monitored 24 hours a day, 365 days a year, ensuring that your alarm won't be ignored, giving you complete peace of mind.
Instead of running a traditional poster campaign, we decided to use people’s homes to put our message across. We sprayed the ads directly onto wooden boards.