The NEW Category Entrant: R/GA, New York Nokia Rihanna Live

Credits
Media Type: Websites, Live Events, Networked Communities, Mobile
Corporate Name of Client: Nokia
Agency Account Directors: Naiad Angel/Colin Muchler/
         Anthony Wickham
Agency: R/GA, London
Executive Creative Director: James Temple
Creative Directors: Nilesh Mehta/Liz Sivell
Copywriters: Charlotte Fereday/Andy Cutbill
Executive Agency Producers: Steve Errey/Shelley McCall
Agency Producer: Sabrina Tubio-Cid
Managing Director: Jim Moffatt
Design Director: Lucio Ruffo
Associate Creative Director: Ilia Uvarov
Senior Visual Designer: Cyril Luis
Visual Designer: Ben Minton
Flash Designer: Paula Wagner
Senior Designer: Ricardo Amorin
Senior Interaction Designer: Ben Leedham
Interaction Design Director: Christopher Dugan
Technology Team Lead/Solutions Architect: Nicolas Le Pallec
Presentation Code Developer: Michael Potts
Executive Technical Director: Will Turnage/Nick Coronges
Strategy Director: Nick Coronges
Flash Developers: Rimas Kcvickas/Silvio Panganini
PHP Developer: Kornel Farkas
Quality Assurance Engineer: Chris Akinniyi
VP of Production: Vin Farrell
Senior Producer: Thom Little
Post-Production Supervisor: Dayna Vesci
Digital Video Editor: Mike Abrams
Sound Designer: Mike Frank

Basic description of the project:
Nokia teamed up with Rihanna for an exclusive live concert to debut her new album “Rated R.” We created a digital platform, building excitement before the concert through exclusive blog content, personal videos, and images from Rihanna herself. A widget and mobile application counted down to the big performance, keeping fans updated on the latest activity, music, and media. On the big night, live video of Rihanna’s performance at the Brixton Academy in London was streamed across the digital platform (via the website, mobile, and widget). Viewers could switch camera angles and even watch live footage taken by audience members.