The NEW Category Entrant: DDB Stockholm, Stockholm Volkswagen - Blue Motion Technologies

Credits
Media Type: Outdoor, Blogs, Ambient, Live Events, Online
Corporate Name of Client: Volkswagen Sweden
Client Account Director: Lars Axelsson
Agency Account Directors: Jerker Fagerstöm/Martin Larsson
Agency: DDB Stockholm, Stockholm
Creative Director: Andreas Dahlqvist
Copywriter: Martin Lundgren
Art Directors: Simon Higby/Simon Mogren
Agency Producers: Michael Bugaj/Barbro Långjuth/
         Daniel Alinder
Production Company: Birth
Director: Patrik Sundgren
Designer: Karl-Johan Vogelius
Programmers: Andreas Andersson/Fredrik Dahlén
Planners: Cecilia Cederlid/Karl Wikström

Basic description of the project:
Volkswagen asked us to create a campaign that would generate interest around BlueMotion Technologies. A series of cars and innovations that help reduce environmental impact without compromising on performance or the joy of driving. Our insight was that VW made it easier to choose an eco car by making them more fun to drive. Our solution was a theory, focusing on the thinking behind the cars; that the easiest way to change human behaviour for the better is by making it fun to do.   We called this The Fun Theory http://www.adqualifier.com/LIA/thefuntheory/