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Package Design

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Finalist

Foods
Entrant: Kolle Rebbe, Hamburg
The Deli Garage - Multi Noodles
Credits
Corporate Name of Client: The Deli Garage UG (haftungsbeschraenkt) & Co. KG
Client Account Director: Felix Negwer
Agency Account Director: Kristina Wulf
Agency: Kolle Rebbe, Hamburg/KOREFE, Hamburg
Executive Creative Director: Stefan Kolle
Creative Director: Katrin Oeding
Copywriter: Till Grabsch
Art Director: Reginald Wagner
Graphic Designers: Jan Hartwig/Paul Svoboda

Basic description of the project:
Multi Noodles launched on the market in a clearly structured screw box: as nails, screws, bolts and nuts. The shapes don’t just represent shapes and forms found in the workshop domain, which is typical to Deli Garage foods. They also underline how essential pasta is: it holds every dish together.

LIA Awards 2010©

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