Automotive Entrant: Serviceplan, Munich BMW S 1000 RR
"Gunshot"

Credits
Corporate Name of Client: BMW AG
Agency Account Directors: Markus Koch/Florian Klietz
Agency: Serviceplan
Chief Creative Officer: Alexander Schill
Executive Creative Director: Alexander Schill
Creative Directors: Christoph Nann/Maik Kaehler/
         Harald Gasper/Peter Harasim
Copywriters: Marc Vosshall/Till Diestel
Production Company: Tonhaus
Audio Engineers: Svenno Nakielski/Lindsay Joensson

Concept: (SFX:) We hear the reloading of a rifle. Then a shot. Suddenly the sound of the shot transforms into the sound of the new BMW S 1000 RR motorcycle. (Off:) From zero to a hundret in 2.9 seconds. The BMW S 100 RR. Now at your BMW motorcycle dealer.