SELECT WINNERS YEAR
Home   |   Back to LIA Main Home
View 2010 winners press releases | Statue Images for Download
ADVANCED SEARCH  
 

Radio

Grand LIA   |   Winners   |   Finalists

Gold Winner

Home Products
Entrant: Leo Burnett, San Juan
Bounty
"Reguerosoneo - Ska"
Credits
Corporate Name of Client: Procter & Gamble
Client Account Director: Ailsa Valledor
Agency Account Directors: José Velez/Nilaida Viera
Agency: Leo Burnett, Puerto Rico
Chief Creative Officer: Mark Tutssel
Creative Director: Victor Cabezas
Associate Creative Director: Ricardo Martí
Copywriters: Ricardo Martí/Victor Martínez
Agency Producer: Ariadne Guzmán
Recording Studio: Altamar Music, San Juan
Audio Engineer: Cucco Peña
Music Arranger: Cucco Peña
Music Composers: Ricardo Martí/Victor Martínez
Music Lyricists: Ricardo Martí/Jose Daniel González
Music Performed By: Cucco's All Stars
Artiste: Jennifer Zierenberg

Concept: SFX: SKA MUSIC. There’s a glass. There’s a glass. There’s a glass with juice on the table. Comes a kid, a small kid. A small kid that comes running real fast and knocks down the juice in the glass on the table. The juice falls, all the juice. The juice falls on the ground that’s below the glass on the table the kid that came running real fast knocked down to the ground. A small cat. A small cat. A small cat that was under that jumps all over spilling the juice that fell to the ground that’s below the glass on the table the kid that came running real fast knocked down to the ground. A mother. A mother. A mother with Bounty in hand. ANN: Stop the mess with Bounty.


LIA Awards 2010©

Powered by AwardsEngine.com