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Household Products
Entrant: Ogilvy & Mather Colombia, Bogota
Criterion Knives
Media Used: Magazine
Corporate Name of Client: Carulla
Agency Account Director: Fabio Quiroga
Agency: Ogilvy & Mather, Bogota
Chief Creative Officer: John Raul Forero
Executive Creative Director: Juan Jose Posada
Creative Director: Diego Ortiz
Copywriter: Julian Gutierrez
Art Directors: Camilo Ruano/Julian Perico
Photographers: Dario Mora/Javier Crespo

Concept: Title: Fine Cut Knives This ad was published in real classified ads using the spaces between paragraphs to demonstrate the accuracy of our knives.

LIA Awards 2010©

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