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From:            London International Awards

Contact:        Bee Lee: beelee@liaawards.com
                       Telephone: +1 718 747 6747

 

 Embargoed until Monday, 8th November 2010, 1900 hrs GMT

 

GREY GROUP VIETNAM ATTAINS A FINALIST IN THE

25TH ANNUAL LONDON INTERNATIONAL AWARDS

 

(London, 8 November 2010) The 25th LIA judging was held at the Wynn/Encore Hotel in Las Vegas, convening over a ten-day period. The juries, led by their respective Jury Presidents, viewed and scored every entry within their medium ensuring that all the work was judged equally. They concluded with final discussions to determine Grand LIAs, Statue Winners and Finalists.

 

Grey Group Vietnam was the only agency in the country to achieve a Finalist status in the 2010 London International Awards.  They attained the recognition for their campaign for Nha Xinh Furniture in Print.

 

 “It is always nice to see emerging markets do well in our Show.  Vietnam has done well in our Show before and I am expecting to see more good work from there in years to come,” said Barbara Levy, President of London International Awards.

 

Out of the total number of 13,562 entries from 79 countries worldwide, only 1.33% attained Finalist.

 

This year for the first time, LIA is honouring the Network of the Year, Agency of the Year and Production Company of the Year. These winners were decided based on the outstanding work chosen by the Juries across all media. The following is the Point System used to determine each honour:

Grand LIA = 5 points

Gold LIA = 4 points

Silver LIA = 3 points

Bronze LIA = 2 points

Finalist = 1 point

 

Network of the Year is Y&R

Agency of the Year is RCKR/Y&R, London

Production Company of the Year is MJZ

 

All Winning Work, Creative Credits, Press Releases and LIA Statue images can be accessed on the London International Awards Press site. High-resolution images of Winners and Finalists can be downloaded from this site.

 

To Access the Press site: http://www.liaentries.com/press/

Username: pressaccess

Password: liapress2010

 

About London International Awards:

 

All Winners were honoured at The London International Awards

25th Annual Gala Celebration held at the Troxy in London.

 

This year marks LIA's 25th anniversary, a milestone in the life of any organisation, and a tribute to the many who have contributed to its success. As an awards show, LIA has established itself throughout its 25-year history as a revolutionary global leader honouring creativity and new ideas in Advertising, Design and Digital media.

 

 

 


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