From: London International Awards
Contact: Bee Lee: beelee@liaawards.com
Telephone: +1 718 747 6747
Embargoed until Monday, 8th November 2010, 1900 hrs GMT
FOUR Swedish Agencies Win 14 Statues at
THE 25TH ANNUAL LONDON INTERNATIONAL AWARDS
(London, 8 November 2010) The 25th LIA judging was held at the Wynn/Encore Hotel in Las Vegas, convening over a ten-day period. The juries, led by their respective Jury Presidents, viewed and scored every entry within their medium ensuring that all the work was judged equally. They concluded with final discussions to determine Grand LIAs, Statue Winners and Finalists.
This year, four agencies in Sweden were recognised for their superior entries winning a total of 14 Statues at the 2010 London International Awards.
Forsman & Bodenfors Gothenburg win three Gold, one Silver and one Bronze:
• Two Gold – Digital - Retail and Innovation Online, both for IKEA “Facebook Showroom”
• Gold - Non-Traditional - Retail for IKEA “Facebook Showroom”
• Silver - The NEW Category - IKEA “Facebook Showroom”
• Bronze - Television/Cinema/Online Film – Use of Licensed Music for Libero “Football Collection”
DDB Stockholm win three Gold Statues and one Bronze Statue:
• Gold - Digital – Viral for Volkswagen - Blue Motion Technologies “The Fun Theory”
• Gold - The NEW Category for Volkswagen - Blue Motion Technologies
• Gold - Billboard – Direct Marketing for McDonald’s “Catch the Goodies”
• Bronze - Digital – Corporate Image for Swedish Armed Forces “Recruitment 2009”
Farfar Stockholm win two Gold Statues, one Silver Statue and a Bronze Statue:
•Gold - Digital – Navigation/Interactivity for Nokia “The World’s Biggest Signpost”
• Gold - Billboard – Telecommunications for Nokia “The World’s Biggest Signpost”.
• Silver - Digital – Weird Wonderful Work for Nokia “The World’s Biggest Signpost”
• Bronze - The NEW Category for Nokia “The World’s Biggest Signpost”
Digital - Navigation/Interactivity for Wrangler Europe “Blue Bell Spring/Summer 2010”
Crispin Porter + Bogusly Europe Gothenburg attained a Finalist in Digital - Weird Wonderful Websites
“No doubt, Swedish agencies still rule when it comes to Digital. They also do extremely well in innovative media,” remarked Barbara Levy, President of LIA. “Their performance this year proves it yet again.”
This year for the first time, LIA is honouring the Network of the Year, Agency of the Year and Production Company of the Year. These winners were decided based on the outstanding work chosen by the Juries across all media. The following is the Point System used to determine each honour:
Grand LIA = 5 points
Gold LIA = 4 points
Silver LIA = 3 points
Bronze LIA = 2 points
Finalist = 1 point
Network of the Year is Y&R
Agency of the Year is RCKR/Y&R, London
Production Company of the Year is MJZ
Of the 13,562 submissions, from 79 countries, only four percent (4%) attained Shortlist status. Of those elite selections, only 0.6% won Gold Statues; 0.87% Silver Statues; 1.12% Bronze Statues and 1.33% Finalist. The vast number of submissions reflects the prestige and explosive growth of the London International Awards since its inception in 1986 when 2,600 submissions were considered.
All Winning Work, Creative Credits, Press Releases and LIA Statue images can be accessed on the London International Awards Press site. High-resolution images of Winners and Finalists can be downloaded from this site.
To Access the Press site: http://www.liaentries.com/press/
Username: pressaccess
Password: liapress2010
About London International Awards:
All Winners were honoured at The London International Awards
25th Annual Gala Celebration held at the Troxy in London.
This year marks LIA's 25th anniversary, a milestone in the life of any organisation, and a tribute to the many who have contributed to its success. As an awards show, LIA has established itself throughout its 25-year history as a revolutionary global leader honouring creativity and new ideas in Advertising, Design and Digital media.
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