From: London International Awards
Contact: Bee Lee: beelee@liaawards.com
Telephone: +1 718 747 6747
Embargoed until Monday, 8th November 2010, 1900 hrs GMT
AUSTRALIA WINS FIVE GOLD, 13 SILVER AND SIX BRONZE STATUES AT THE
25TH ANNUAL LONDON INTERNATIONAL AWARDS
(London, 8 November 2010) The 25th LIA judging was held at the Wynn/Encore Hotel in Las Vegas, convening over a ten-day period. The juries, led by their respective Jury Presidents, viewed and scored every entry within their medium ensuring that all the work was judged equally. They concluded with final discussions to determine Grand LIAs, Statue Winners and Finalists.
This year, 14 Australian Companies were recognised for their superior entries to the 2010 London International Awards. In total they were awarded with 5 Gold Statues, 13 Silver Statues and 6 Bronze Statues and 19 Finalist.
Clemenger BBDO Melbourne win a Gold Statue and two Bronze Statues:
• Gold - Integrated Campaign for Guide Dogs Australia "Support Scent"
• Bronze - Integrated Campaign for Yellow Pages - "Hidden Pizza Restaurant"
• Bronze - Non-Traditional - Public Service/Social Welfare for Guide Dogs Australia "Support Scent"
They also attained a Finalist in The NEW Category
Three Drunk Monkeys win a Gold Statue and a Silver Statue
• Gold - Non-Traditional - Public Service/Social Welfare for The CancerCouncil of Australia
"Sun Sound"
• Silver - The New Category for The Sun Sound
They also attained a Finalist for Television/Cinema/Online Film – Media Promotion
Exit Film Melbourne win a Gold Statue
• Television/Cinema/Online Film - Music Adaption for Daylesford "Double Life"
Grey Group Melbourne win a Gold Statue
• Television/Cinema/Online Film - Use of Licensed Music for Transport Accident Commission "Everybody Hurts"
They also attained a Finalist in Television/Cinema/Online Film – Public Service/Social Welfare
Paranoid@TheFeds, Sydney win a Gold Statue
• Television/Cinema/Online Film - Visual Effects for Optus "Secret Training Camp"
BMF Sydney win a Silver Statue
• Television/Cinema/Online Film - Music Original for Expedia "Housekeeping"
Saatchi & Saatchi Sydney win four Silver Statues
• Television/Cinema/Online Film – Campaign for Tooheys New "Nana", "Leak", "Fixing Things", "SMS" and
"Helping a Mate"
• Television/Cinema/Online Film - Beverages – Alcoholic for Tooheys New "SMS"
• Integrated Campaign for Tooheys New
• Print - Consumer Campaign for Tooheys New "Sunscreen", "Yard" and "Reeling In"
They also attained four Finalists in Television/Cinema/Online Film
DDB Sydney win three Silver Statues and two Bronze Statues
• Silver – Radio – Campaign for McDonald's - A Little Bit Fancy Campaign "Buses", "Waitress" and "Valet"
• Silver – Print – Copywriting for AWARD "Call for Entries"
• Silver – Print - Art Direction for AWARD "Call for Entries"
• Bronze - Non-Traditional – Retail for McDonald's "Playland"
• Print – Corporate Image for AWARD "Call for Entries"
Droga5 Australia, Sydney win a Silver Statue
• Television/Cinema/Online Film - Beverages-Alcoholic for Victoria Bitter "Regulars"
Flagstaff Studios a Silver Statue
• Radio - Home Products for Chum "Car Ride"
George Patterson Y&R, Brisbane win Silver Statue
• Design - Annual Reports for SP Breweries "2009 Annual Report"
Leo Burnett Sydney win a Silver Statue
• Television/Cinema/Online Film – Public Service/Social Welfare for WWF "Monkey"
They also attained two Finalists - one each for Integrated Campaign and Digital
Leo Burnett Melbourne win a Bronze Statue
• Radio - Retail Services for Seek.com.au "Holy Water Delivery Man"
Marketforce Communication, Perth win a Bronze Statue
• Radio - Public Service/Social Welfare for Office of Road Safety "Breathe"
The following companies attained Finalists:
• Nylon Films Sydney in Television/Cinema/Online Films - Sound Design
• Publicis Mojo Syndey attained four Finalists for Television/Cinema/Online Films
and one Finalist for Print - Beverages – Alcoholic
• WHYBIN/TBWA/TEQUILA Sydney in Digital – Pet Products/Care
• Animal Logic in Television/Cinema/Online Film - Visual Effects
• George Patterson Y&R, Melbourne in The New Category
• CHE Melbourne in Television/Cinema/Online Film – Household Products
“Australian entrants have once again proven their creative superiority,” commented Barbara Levy, President of London International Awards. “They have won across all media. I would like to congratulate all the Winners.”
This year for the first time, LIA is honouring the Network of the Year, Agency of the Year and Production Company of the Year. These winners were decided based on the outstanding work chosen by the Juries across all media. The following is the Point System used to determine each honour:
Grand LIA = 5 points
Gold LIA = 4 points
Silver LIA = 3 points
Bronze LIA = 2 points
Finalist = 1 point
Network of the Year is Y&R
Agency of the Year is RCKR/Y&R, London
Production Company of the Year is MJZ
From the total number of 13,562 entries from 79 countries, only 0.6% won Gold; 0.87% Silver;
1.12% Bronze and 1.33% Finalist.
A complete list of finalists and winners can be viewed from the London International Awards website, set-up for Press Only, http://www.liaentries.com/press/. High-resolution images of Winners and Finalists can be downloaded from this site.
About London International Awards:
The London International Awards 25th Anniversary Gala Celebration was held at the Troxy in London, where the Statue Winners were honoured.
This year marks LIA's 25th anniversary, a milestone in the life of any organisation, and a tribute to the many who have contributed to its success. As an awards show, LIA has established itself throughout its 25-year history as a revolutionary global leader honouring creativity and new ideas in Advertising, Design and Digital media.
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