London International Awards London International Awards 2018-12-14T18:12:14Z 2018-12-14T18:12:14Z London International Awards 11.5606 LIA 2010 1 1 2 1 2 1 0 False False False 0 0 0 0 False False
Medium Category Company City Country Brand Name of Product or Service Title(s) Corporate Name of Client Agency Advertising Agency City Agency Account Director(s) Chief Creative Officer(s) Executive Creative Director(s) Creative Director(s) Associate Creative Director(s) Copywriter(s) Art Director(s) Photographer(s) Illustrator(s) Graphic Designer(s) Basic description of the project Other Concept Client Account Director(s)
Non-Traditional / Product/Service Beverages - Alcoholic Leo Burnett Toronto CANADA James Ready Beer "Cap Calendar" James Ready Leo Burnett Toronto Natasha Dagenais Judy John Judy John/Lisa Greenberg Steve Persico Anthony Chelvanathan Josh Rachlis Group Account Director: David Buckspan; Group Creative Directors: Paul Giannetta/Sean Barlow  
Non-Traditional / Product/Service Corporate Image AlmapBBDO São Paulo BRAZIL Havaianas "Havaianas World Cup" São Paulo Alpargatas AlmapBBDO São Paulo Cristina Chacon Marcello Serpa Marcus Sulzbacher Marcello Serpa/Marcus Sulzbacher/Marcos Kotlhar/Pedro Filho Carla Schmitzberger/Rui Porto/Christina Assumpção/Eliana Vilches  
Non-Traditional / Product/Service Corporate Image BBDO New York New York UNITED STATES Starbucks "The Big Picture" Starbucks BBDO New York New York David Lubars Kim Haxton/Stuart Matz To launch Starbucks’ new Green Initiative, we set out to demonstrate the power of people coming together. On March 18 – 19 in New York, we created an event where thousands of New Yorkers traded in their paper cups for reusable mugs. Artists used the individual paper cups to create a giant mosaic image of a sequoia tree – representing the vast number of trees we can save if we all made one small change. As a result of the documented event, over one million people brought a reusable mug to Starbucks on April 15th. Agency Producers: Brian DiLorenzo/Nicholas Gaul/Rani Vaz Senior Creative Director: Linda Honan
Non-Traditional / Product/Service Corporate Image DDB Brasil São Paulo BRAZIL MASP Museum "Guided Tours" MASP Museum DDB Brasil Sao Paulo Daniel Malavazzi/Kim Moraes Sergio Valente Sergio Valente Marcelo Reis/Guilherme Jahara/Cassiano Saldanha Marcelo Reis Guilherme Jahara Paulo Vainer/Sergio Prado Paulo Donizete  
Non-Traditional / Product/Service Corporate Image DDB Germany Berlin GERMANY IKEA Furniture "IKEA Cardboard Objects" IKEA Austria Hubble Innovations Berlin Patrick Baschinski/Gesa Birkmann Amir Kassaei Dennis May Ricardo Wolff Gabriel Mattar Challenge: Prove that IKEA cares about the environment. Solution: An innovative way to prove this attitude, by turning packaging into cardboard objects. This way, instead of throwing packaging in the trash, IKEA costumers cut and built free products for their homes. Result: Consumers got new products, Planet Earth stayed healthier, and IKEA proved its clean attitude without spending a single cent in conventional media. Agency Producers: Tzveta Pandoursky/Philipp Toyka Alexandra Fellner  
Non-Traditional / Campaign Non-Traditional Campaign Grabarz & Partner Hamburg GERMANY IKEA "Art Promotion" IKEA Deutschland GmbH & Co. KG Grabarz & Partner, Hamburg/Lukas Lindemann Rosinski Hamburg Ralf Heuel/Arno Lindemann Tom Hauser Tom Hauser/André Hennen/Heiko Notter Oliver Brkitsch/Jan Woelfel/Stefan Schoembs/Tim Hartwig/Moritz Tolle Marie-Therese Cramer/Stefanie Abts Josefine Nitsch The Challenge. The task was to advertise the IKEA Assembly Service with an unusual idea that motivated IKEA customers and fans to book it. The Strategy. We turned a lack of do-it-yourself skills into artistic talent! This let us communicate our message with a twinkle in the eye rather than by pointing a lecturing finger. The Solution. An integrated campaign in which wrongly assembled IKEA furniture was showcased as sculptures. Depending on whether the target group consisted of customers before, during or after the purchase of IKEA furniture, we used different media channels to bring our message closer to them. Filmproduction: JoSchmid!Berlin Producer: Juergen Joppen; Production Company: NatalieBuba; Post Production: Andi Mall/Gwen Teichmann; Post Production Company: Slaughterhouse, Hamburg; Animation Company: Cobblestone, Hamburg; Animation: Sven Schoenmann; Cutter: Dennis Riebenstahl; Director: Silvio Helbig; Editor: Josch Kretzschmar; Sound Studio: Thomas Hahn (Hahn Nitzsche); Composer: Joep Beving; Advertiser's Supervisors: Claudia Willvonseder/Hendrik Zimmer/Sebastian Mensing
Non-Traditional / Product/Service Retail AlmapBBDO São Paulo BRAZIL EPA "Color Scale" EPA AlmapBBDO São Paulo Marcello Serpa Luiz Sanches Marco Gianelli Andre Gola Enrique Lipszyc  
Non-Traditional / Product/Service Retail Crispin Porter + Bogusky Boulder UNITED STATES Burger King "Getafe Soccer King" Burger King Crispin Porter + Bogusky Boulder Laura Bowles/Mason Reed Rob Reilly/Andrew Keller Bill Wright/James Dawson-Hollis Fernando Rubin Tushar Date Content Supervisor: Ana Bermudez Claudia Lezcano