The NEW CategoryEntrant:
Nokia Rihanna Live
Credits Media Type: Websites, Live Events, Networked Communities, Mobile Corporate Name of Client: Nokia Agency Account Directors: Naiad Angel/Colin Muchler/ Anthony Wickham Agency: R/GA, London Executive Creative Director: James Temple Creative Directors: Nilesh Mehta/Liz Sivell Copywriters: Charlotte Fereday/Andy Cutbill Executive Agency Producers: Steve Errey/Shelley McCall Agency Producer: Sabrina Tubio-Cid Managing Director: Jim Moffatt Design Director: Lucio Ruffo Associate Creative Director: Ilia Uvarov Senior Visual Designer: Cyril Luis Visual Designer: Ben Minton Flash Designer: Paula Wagner Senior Designer: Ricardo Amorin Senior Interaction Designer: Ben Leedham Interaction Design Director: Christopher Dugan Technology Team Lead/Solutions Architect: Nicolas Le Pallec Presentation Code Developer: Michael Potts Executive Technical Director: Will Turnage/Nick Coronges Strategy Director: Nick Coronges Flash Developers: Rimas Kcvickas/Silvio Panganini PHP Developer: Kornel Farkas Quality Assurance Engineer: Chris Akinniyi VP of Production: Vin Farrell Senior Producer: Thom Little Post-Production Supervisor: Dayna Vesci Digital Video Editor: Mike Abrams
Sound Designer: Mike Frank
Basic description of the project: Nokia teamed up with Rihanna for an exclusive live concert to debut her new album “Rated R.” We created a digital platform, building excitement before the concert through exclusive blog content, personal videos, and images from Rihanna herself. A widget and mobile application counted down to the big performance, keeping fans updated on the latest activity, music, and media. On the big night, live video of Rihanna’s performance at the Brixton Academy in London was streamed across the digital platform (via the website, mobile, and widget). Viewers could switch camera angles and even watch live footage taken by audience members.