The NEW Category Finalists
| The NEW Category | ||
| Entrant | Product / Service | |
| BBDO West, San Francisco | Goodwill | view details |
| Clemenger BBDO Melbourne, Melbourne | Guide Dogs Australia - "Support Scent" | view details |
| Hubble Innovations, Berlin | IKEA Furniture | view details |
| George Patterson Y&R, Melbourne | Cadbury Picnic | view details |
| Hakuhodo Inc., Tokyo | K's JAPAN | view details |
| Happiness Brussels, Brussels | Toyota | view details |
| Ogilvy Brasil, São Paulo | Whopper Face - Burger King | view details |
LIA Awards 2010©
