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The NEW Category

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Silver Winner

The NEW Category
Entrant: Hal, Masashi, Magico & Masayoshi, New York
Media Type: Music Video
Corporate Name of Client: Zealot Co., Ltd./Neutral Nine Records/
Agency: Hal, Masashi, Magico & Masayoshi, New York
Directors: Hal Kirkland/Masashi Kawamura/
         Magico Nakamura/Masayoshi Nakamura

Basic description of the project:
Sour ‘Hibi No Niero’ is a music video that is filmed entirely via webcam. The 80 plus cast members were sourced from the band’s international fan base. Each animation sequence relies on the precise choreography of up to 64 people at a time, each webcam screen representing one pixel in a larger image. With a production budget of $0 the entire production relied solely on the enthusiasm and time donated by the fans themselves. Webcam also provided a very poignant medium since they’ve become the standard tool for connecting people around the world.

LIA Awards 2010©

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