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The NEW Category

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Bronze Winner

The NEW Category
Entrant: BBDO New York, New York
Starbucks & (RED)™
Media Type: Television, Print, Websites, Live Events, Networked Communities
Corporate Name of Client: Starbucks & (RED)™
Agency: BBDO New York, New York
Chief Creative Officer: David Lubars
Group Creative Directors: David Carter/Linda Honan
Agency Producer: Jesse Brihn
Production Company: Gorgeous Enterprises, London/Santa Monica
Director: Chris Palmer
Executive Producers: Paul Rothwell/Rupert Smythe/
         Brian Latt/Jennifer Siegel/
         Dustin Callif
Producers: Michaela Johnson/Justin Bain
Interactive Designers: Craig Bryant/Michael Sanders/
         Tom Stanley
Director of Music/Radio Production: Rani Vaz
Digital Production Company: Tool of North America
Director of Integrated Production: Brian DiLorenzo
Director, Projection Location: Paul Ellison
Interactive Director: Aaron Koblin
Music Company: Search Party Music

Basic description of the project:
We pushed Starbucks’ holiday initiative beyond merely selling a product and used their global reach to raise awareness and donations for the Global Fund to Fight AIDS in Africa. On December 7th, at 1:30 pm GMT, we united musicians from over 156 countries to sing “All You Need Is Love” at exactly the same time. The live footage was broadcast at a London event and on, so the whole world could see and join in. The event set a new Guinness World Records™ record for “Most Nations in an Online Sing-a-long.”

LIA Awards 2010©

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